Digital Resume

Dish Networks, Englewood, CO
Principal Product Manager, Video Services
January 2023 - March 2025

> Leading the product capabilities portfolio in our primary acquisition channel for television subscriptions.
> Collaborating with merchandising and marketing colleagues to conduct hundreds of A/B experiments annually.
> The shopping feature we built earned a 26% engagement rate and converted at 4x more than the site average.

Related Case Studies: Sling’s Channel Shopper | Sling’s Gamefinder

Fordham Street Consulting LLC, Denver, CO
Founder and Principal, Product Management Advisement
May 2021 - December 2022

> Estee Lauder: Directed the global eCommerce product portfolio for MAC Cosmetics, a $2B beauty brand.
> Sling: Led development and delivery of a redesigned app with SmartTV partners Roku, Samsung, and Vizio.

BellRock Brands, Denver, CO
VP of Digital Experience
December 2019 - April 2021

> Accountable for the digital business ecosystem at an emerging cannabis portfolio operating in multiple states.
> For the D2C channel, led traffic and UX optimization, achieving YoY growth in a dynamic regulatory landscape.
> For retail, collaborated with retail tech startups to support the digital-to-physical path for dispensary partners.

Sephora, San Francisco, CA
Senior Director, Product Management
February 2017 - November 2019

> Introduced multiple in-store digital products and experiences at 500 US retail locations through collaboration and alignment with strategy, merchandising, innovation, finance, UX, operations, training, and engineering teams.
> The associate iOS application we shipped drove a 31% higher basket size versus unaided customer visits.

Related Case Study: Sephora’s Advisor Assistant App

The North Face, Alameda, CA
Director, Digital Marketing
November 2011 - April 2016

> Owned the full digital customer experience including brand and go-to-market campaigns, all social media channels, the brand’s D2C site experience, and all eCommerce traffic generation tactics.
> Leveraged big data to modify media buys based on regional weather data, with a 23% uplift in campaign performance.

Related Case Study: The North Face Data Science

Converse, Boston, MA
Director, Digital Marketing
January 2008 - October 2011

> Directed and optimized all paid media channels for Converse.com. Responsible for the brand’s social media presence including content strategy, planning, campaign integration, engagement, and measurement.
> Grew the global Converse Facebook community at an annual growth rate of 600% to 30M+ fans

Apple, Cupertino, CA
Special Projects, iTunes Product Marketing
February 2005 - December 2008

> Responsible for iTunes product launches including the App Store, movies, TV shows, and podcasts.
> Partnered with Starbucks and US radio stations to promote music discovery and generate new iTunes accounts.
> Authored a US-granted patent for music discovery via HD Radio metadata and iOS device connectivity.

Related Case Study: Apple’s iTunes Tagging