I’m a product professional delivering business outcomes for consumer brands.

When we address the most important customer problems, we will take care of the business.

This is my core philosophy, one I’ve applied with success in Product Management, Digital Marketing, and eCommerce leadership roles.

These roles have been at major consumer brands like Apple, Sephora, Converse, and The North Face. And at some smaller companies, like my own consulting practice and startups in technology and wellness. I’ve forged a career path of building high-performing customer experiences, ones where marketing, media, content, commerce, and technology come together.

Teammates have described me as an empathetic and persuasive leader, one who thrives when building new experiences with other passionate people. I’ve led teams as big as 10 teammates, and managed up to the CEO.

  • Discovery: Viability, Value
    Design: UX Research, Wireframes, A/B Testing
    Definition: Requirements, Stories, Planning
    Delivery: Visual QA, Testing

  • Commerce: Demand Generation (Search, Paid Search, Email, Affiliate)
    Content: Social Media Marketing, Branded Content
    Campaigns: Digital Extensions, Performance Analysis

  • Empathy: product-mindset for solving customer problems
    Experimentation: A/B and multi-variate testing programs
    Ecosystem: analytics (GA and Adobe), CMS, Core Web Vitals, speed optimization, APIs, SEO

Latest Case Study

Sling’s Channel Shopper

Customers prefer to shop for television by the entertainment they love. This new feature for Sling allows customers to browse by channel, then we convert their selections into the best plan for their household.

My Role: Principal Product Manager

Career Highlights

  • U.S. Patent: iTunes Tagging

  • Panelist: SxSW Interactive, Brand Innovators

  • VF Pinnacle Award: Thermoball Launch